Ask any sales professional, which is more important−activity or skill, and you’re likely to get a passionate, compelling answer for activity. That is until you ask the next person, where you will probably encounter and even stronger opinion in support of skill. In fact, I recently did just that…I recently posted this question on my social networks asking sales professionals their opinion on this question.
Three key Ingredients to Boost your Perceptual Skills to the Expert Level:
We’ve all seen it first hand, that brilliant sales performance where the expert seems to nail every aspect of the selling interaction. But what exactly is that “it” in selling, the part that’s hard to put a finger on and we most often dismiss as simply having a knack or “it just comes with experience.” But when we peel back the onion a bit more, we discover the underlining intuitive actions that are actually at play. And not only can we unravel the mystery of implicit selling, thanks to science, we can now learn to repeat and improve these skills without sacrificing large amounts of selling time.