Category Archives: Sales Strategy

digital_marketing_efforts

Personalized Sales – Is it the need of an hour!

 

Few years ago, when virtual world did not exist, things were not too complex when it comes to business as customers were not very demanding and analytical but now as we are exploring the new opportunities offered by this so called virtual world i.e. digital media, cloud computing, social media, wearable smart technologies etc. Day after day, things have started becoming more complex as customers have become more informative and logical when it comes to making buying decision. Earlier, influencers were identified and targeted but now in this virtual world, it is difficult to find influencers as customer’s interactive medium has become virtual and it has become wider. Customers have become more vulnerable these days when it comes to brand commitment unlike earlier days, when loyalty was regarded and rewarded.

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About Vishal Sawlani

I am a friendly, dynamic, approachable person with positive attitude. I have a strong working ethic and enjoy working in an atmosphere that is challenging, fast paced and customer orientated that allows me to learn and push myself so that I am continuously improving. Sales & Marketing Professional with 7 years of experience in the areas of Automobile domain.

losing deals

Why You Are Losing More Deals Even When You Have The Right Solution

n my many years of sales experience, I have shared countless war stories with colleagues and peers. Some of those have been colossal victories and others were defeats that I did not see coming. I know I am not alone when writing this because I’ve heard “Still not sure why they didn’t choose my solution” from too many peers. Many times we would simply say “the customer has no idea as to what they were doing!” And of course as sales people with ego’s the size of the ocean, we tell our bosses that too and anyone that would listen. Obviously the presentations that we give are nothing short of an Apple product launch, so then why does the customer go with someone else? Or worse…DO NOTHING AT ALL!

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sales map

15 Simple Steps to Tap New Territory

 

In business, there is always pressure to have higher market share and profitable sales. To fulfill both these objectives, it is important to have good presence in all territories so to do this; we have to penetrate into new territories to explore the opportunities provided by that territory. To get entry into new territory and start from the scratch to start sales is always a big challenge as sometimes we have to deal with competitors who already have long dominant presence in the similar territory. This calls for another challenge which is to get positioning into consumer’s mind space and then product/brand acceptability.

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About Vishal Sawlani

I am a friendly, dynamic, approachable person with positive attitude. I have a strong working ethic and enjoy working in an atmosphere that is challenging, fast paced and customer orientated that allows me to learn and push myself so that I am continuously improving. Sales & Marketing Professional with 7 years of experience in the areas of Automobile domain.