Category Archives: Social Media

Selling, blogging, networking, and communicating with social media.

It Slices! It Dices! It Can Get You All Of Your Customers

AsSeenOnTVIf I have to read one more blog post on how the future of B2Bselling is all about content marketing, I think my computer might end up in the toilet.

Sure, getting found quickly and easily on Google is imperative. Having a powerful, engaging message for your audience is crucial. But it seems to me that today’s marketer is pushing an agenda of change that, in my opinion, may not exist to the magnitude of the claims.

The more I read on the subject, the more it brings me back to late night infomercials. Products that seem to offer solutions to problems that really do not exist. One of my favorites was the EZ Egg Cracker. Now as a long time home chef, I have cracked a few eggs in my day. Have I lost a piece of shell or two into my omelet? Of course. Would I shell out $19.95 plus shipping & handling to never have this happen again? Continue reading It Slices! It Dices! It Can Get You All Of Your Customers

Conquer The World!

WILL YOU CONQUER THE WORLD?

There has been lots of speculation, recently, about the value of sales people. Are businesses getting their money’s worth? After all, the Internet has empowered folks to find most anything they could want or need with nothing more than a few mouse clicks.

This attitude concerns me greatly. You see, I sell stuff for a living. I have sold stuff for a long time (no comments from the Peanut Gallery). I consider what I do to have great value to my company and to me. People have been buying from sales people since the beginning of time. And, in my opinion, they will consider to do so. Here’s why:

Great marketing idea; put up a billboard. Strategically locate it at a busy intersection. You pay for this billboard and the better the location the more you pay. Lots of folks drive by this billboard and many of the see it. It registers and resonates with some, it is ignored by others, it is misinterpreted by many, and some folks are motivated to go to your store, check out your website, make a phone call, or actually buy from you. Very nice, very unintrusive, quite un-disruptive, not very thougth provoking. Passivity at its finest.

So, your door is open, some folks wander in and browse, some ask a few questions, most resist your “may I help you” overtures, and some might buy something. I wonder what the percentage of folks is who enter and leave a store without making any human contact and without making a purchase? I know I have.

Great idea number two; hire a sales person. Send them out into strategically targeted areas. You pay for their time, but you pay the same amount regardless where you send them. Sales person sees and speaks with lost of folks; most of whom have never heard about your company or products. Great branding and marketing idea. The sales person’s pitch registers and resonates with some, is ignored by others, but is rarely misinterpreted because they are good at communicating. Also, no need to wait for the inbound calls because the sale person is seeking out and calling them first.

Now this sales person has contacted lots and lots of folks who would never have driven by your billboard. He asks questions that will make people think about what they already have. Will make people who were perfectly happy become less so. He will get people to think about your products in ways that the billboard never could have, and he will negotiate the best deals for you and your customers.

How many billboards can do that? How many social media sites can do that? How many websites can do that?

So, I ask you. Do you want to put up a billboard and make a living or do you want to have sales people who will help you conquer the world? How about a little of both?

Cheers and happy days!

About Marc Zazeela

Proud New Yorker. I could not live anywhere else. I love the hustle and bustle of the big city. I have been in sales and service for the mailing and shipping industry for 25 years. I love what I do. I enjoy the ever changing landscape as I am bored easily. My selling and people skills continue to evolve as I become more mature.

Tweet Me

So, you’re new to the idea of social media? Join the crowd.

Until recently, I could see no redeeming qualities to joining the social media crowd. That was until I had a watershed experience. I was laid off from my job of over 20 years!

It had been so long since I had to think about my employment that I was completely lost. The job market had changed so much over time that I knew I was in trouble. What to do? Help wanted ads in the local papers, Monster.com, Yahoo! jobs, resumés, interviews, where to begin?

One of my longtime friends and trusted advisers recommended networking through LinkedIn. He advised me that the old ways don’t work in today’s environment. He said that if I wanted a job, then pick up the newspaper. If I want my next career, time to build a network.

That was two years ago. Networking, via LinkedIn, was largely responsible for landing me at a wonderful company in the industry that I love. Additionally, I have made some real friends and some solid business contacts. Priceless!

But, Twitter?!!?? What in the world is that all about? I had heard about it and wondered why anyone would want to spend time following the daily lives of celebrities or boring regular folks like me? I resisted, pushed back, kicked and screamed until I finally cracked under the relentless pressure to check it out. “It’s not what you think. What have you got to lose?”

OK. How could I not try it? My personal belief that status quo kills progress was being challenged and I was up to the challenge. So, I dove in head first. I have discovered that Twitter is nothing like I expected. It is way better. I do not follow celebrities. I do not follow the boring lives of regular folks like me. In three short months, I have made lots of new contacts, some new friends, and have begun to establish my own brand identity.

I have learned that there is true value in online networking; both at LinkedIn and at Twitter. I have learned that I can create any sort of network that I want. It all depends on the effort I make and the input I contribute. For me, there is no looking back. I am here to stay and glad to have some friends who have guided me along the way.

If you are reading this piece then you are already online. If you have not tried the SoMe scene, all it takes is a few mouse clicks to get started. It costs nothing, takes little time, and requires no superior intelligence or advanced degrees. So, it’s not what you think. What have you got to lose?

About Marc Zazeela

Proud New Yorker. I could not live anywhere else. I love the hustle and bustle of the big city. I have been in sales and service for the mailing and shipping industry for 25 years. I love what I do. I enjoy the ever changing landscape as I am bored easily. My selling and people skills continue to evolve as I become more mature.